Just read a good post from Umar Haque in the Harvard Business Review press blog: http://blogs.harvardbusiness.org/haque/2009/09/is_your_business_innovative_or.html 

He makes some good points that all business leaders should be questioning within their organizations.  Mainly, how are we viewing innovation within our areas of control?  Are we solely concerned with just bringing something new to our customers or are we trying to provide something of real value?

The author gives an excellent synopsis of what constitutes “awesomeness” in the product we’re offering.  It can be summed up by saying that the product is needed, it’s been tested and perfected and it’s being delivered by people who really love what they’re doing as opposed to those interested in earning a paycheck.

So the next time you’re concerned with not being innovative enough to capture your customer’s attention, try shooting for the “awesome” in your current product.  Your customers just might respond by saying “Where has this been, and when did you come out with it?”